Why do you need a design strategy?
As an owner, you juggle a lot of different plates. Building your brand with all the print collateral, social media platforms, packaging, campaigns, and fancy programs can feel overwhelming. If you're not careful, after all of the work you've done, you'll take a step back and find that it's not consistent or attracting customers.
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When this happens you're frustrated, overwhelmed, and maybe a little bit confused as to why it's not working.
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That's where a design strategy comes into play. When we strategically design your brand, you will have a consistent brand that connects with your customers and in turn, will help grow your business.
My process
Discover Stage
This is where you shine! You will tell me about yourself, your business, and your product. We will define your ideal customer, competitors, and what makes YOU different. Then we will brainstorm and create a marketing plan to help you reach your goals.
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Design Stage
Now we get to the fun part! I'll get to work designing your brand centered around the marketing plan. I'll present you with an amazingly inspired design, and together we will refine it until it is perfect!
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Cheers Stage
We have an approved design! You'll receive final files with resources and recommendations to confidently connect with your customer and grow your business.
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It doesn't have to end here! Take a look at our add-on's to complete your branding and keep your business moving forward.
When you work with Valerie, you aren't just hiring a designer. You are welcoming another member to your team whose sole goal is to come along side you and help you thrive.
Jones
Valerie did an amazing job helping our coffee company! She has great ideas, feedback, and her knowledge in advertising and graphic design has been invaluable.
Erika
I am always blown away by her eye for design and her creativity. She walks the perfect balance between delivering exactly what you want but pushing you to think outside the box.
Joni
The whole shebang includes . . .
One-On-One Design Strategy Meeting
90 minute meeting with me to brainstorm your steps to success
Messaging + Ideal Customer
Nail down your target customer so that you know exactly who you are talking to
Guidance to help you refine your key message into a stellar one-liner
Marketing Strategy
Highlight what makes you different than your competitors and plan for how to overcome your business pain points
Custom marketing plan for an entire year
Look + Feel
Everything you need to start marketing your business including a custom mood board, branding elements (logos, fonts, colors, etc.), and branding guide
Instagram mock-up for your brand
Photoshoot style guide
Social Media + Content Strategy
Feedback on any current social media platforms
1 month marketing calendar and content and guidance on how to create month 2 and beyond
Canva templates for 1 social media platform
Social media starting elements including profile image, cover image, and highlight icons
Shop Set Up
Ordering + Production costs not included
Menu Design
Business Card
3 Merchandise Designs
Choose one :
To-Go Container Design
Shipping Container Design
Choose one :
Sell-In-Stores Packaging
Storefront Design
Implementation Plan
Recommended tools and programs to help maintain your branding
Check-in emails throughout the year to keep you on task with your marketing calendar
My recommended next steps to keep growing your branding
We might be a good fit if . . .
You own a business in the food + beverage industry.
You're passionate about connecting with your customers and have big goals for your business.
You vibe with my style and work, and you’re ready to invest in yourself and find opportunities you didn't even know were there.​
You’re ready to do the work for every step of the process and to implement your strategy. (Implementing the strategy completely takes time, on average about 4-6 months.)